While reading Baudolino, a book set during the twilight of the Roman Empire of the east, (a historic period with which, I must admit, I have little familiarity) I was targeted by an unfamiliar talent agency and recruited into one of those mystical operations in which reality is constructed, participating in the partial re-adaptation of Byzantine history. Coming from a country in which the concepts of both independent and commercial media have strong political implications and connotations (especially at a time when the political and media systems were uncomfortably amalgamated), I was for a long time contrary to any involvement with TV commercials. And even though I did work for some and was even featured in a limited amount when I first arrived, I kept telling myself that I knew not what I was getting into and took prided remembering that I had turned down a number of offers coming from conglomerates I considered particularly 'evil', such as Coca-Cola. Yet, knowing I had been associated with Chevrolet, for example, would’ve made some of my friends cringe; this may sound unusual for some, but ever since the 70s, political activism is very much a youth activity and as recent years have shown, politics are still an important part of youth culture.
However, Berlusconi has come and gone and I’ve been away form the motherland for over 2 years - in China, I might add, where concepts recently tend to lose their definitions or wait to be claimed by someone else. All this, along with a new theoretical outlook, contributed to my corruption. So when invited to take part in a scam designed to enable a multinational corporation to co-opt one of my countries most valued culinary traditions, intentionally manipulating history and confounding an entire nation, I jumped for the occasion. The operation was an advertisement campaign intended to induce the population of China to believe that pizza was the accidental result of a meeting between Joaquin Phoenix with Helen of Troy in Constantinople in the days when they didn’t speak good English, somehow crediting Pizza Hut for the discovery. Now I don’t want to take more credit, or blame, that I deserve. My involvement in this conspiracy was marginal and I was neither able to machinate, benefit or observe nearly as much as it may sound. But that doesn’t take away from the fact that I was there and may be all over the place before I know it.
About on month ago, I received a call by an anonymous agent begging me to come immediately for a casting session. I was asked to stand in front of a camera and shamelessly shout the words ‘Byzantine Victory”- no punctuation used. As a lamb before its sheerer, I complied and left. About a week later I was called back to the same location where I was asked to repeat my shout, only this time with a bundle of skewer sticks as a sword. I started to get a kick out of it. It turns out I had pushed my way past 48 contenders for the role and had only one more adversary to dispose of. I apparently did so with the same nonchalance I had used with the others.
By the third time around, I was already more or less aware of what I was getting into but the sight of a custom made 5 kg roman amour confounded my vision. After a 3-hour fitting and makeup session, I was as giddy as a child while I whiled my wooden sword. Before I knew it, I had signed the contract.
Three days later we left for Wuxi, an enormous on-location film studio I had already been to while working on the white countess. Having just woken up at 5pm after a nigh of drunken excess, I found myself in a sort of stupor but the thought of the wooden sword kept me going. Nobody seemed to know what was going on.
Things started to warm up, both literally and figuratively speaking, when the rest of the court arrived: Senators and generals, sacrificial virgins and
This is when my camera ran out of batteries and I run out of any reliable proof. Form now on my tales may as well have the same value of Baudolino’s, so I’ll just wrap it up by saying that the rest of day went smoothly and coldly. Trumpets sounded (or rather pretended to do so), armies marched, meat was dispensed and I was honored.
I’m actually bound contractually not to disclose any of this information for the next two months, but as mentioned above, some things have to be bragged about and, I may add, the truth has to be told 9whatever that means). But in the end, as much as I’d like to deny it and as wretched as I should feel, I must admit the bizarre experience was most pleasant.
Labels: Lost in Co-option
